Sell More Books With an E-mail
by Alexandria K. Brown, The E-zine Queen
If you're selling your book online,
you're practically guaranteed to increase sales by publishing an e-mail
newsletter, or "e-zine."
Why? Well, for a start, it's a super
way to give readers a taste of your expertise and style along with samples
of your content. This ensures they'll come to be familiar with you,
trust you, and hopefully buy your book when they're ready for more information.
Also, it's a great way to *capture
prospects* who aren't ready to buy your book when they visit your site,
but are still interested in the info you have to share.
Based on my own experiences in marketing
my manual, 'Boost Business With Your Own E-zine,' here are 7 ways to
help increase book sales using an e-mail newsletter.
1. First thing: Encourage e-zine
SIGNUPS on your Web site where you promote your book.
Before you even begin publishing, start collecting e-mail addresses.
Place a signup form in many places on your site to invite visitors to
subscribe to your free e-zine. This way, if a visitor isn't interested
in buying your book today, she can sign up for your free e-zine. Now
you haven't lost her, and she'll learn even *more* about your book from
being a subscriber.
E-zine publishers also report GREAT
signup results using pop-up and pop-under boxes at their Web sites.
Examples: On my main site, http://www.ezinequeen.com,
I feature a signup form on EVERY page, as well as a pop-up box. On my
book sales site, http://www.ezinequeen.com/tutorial, I have a pop-under
box that appears once you close the main window.
Remember: NEVER sign anyone up without
2. Feature EXCERPTS and/or TIPS
from your book in your e-zine.
These can be either direct excerpts or short tips that summarize some
of your content. Go through your book and highlight individual tips
or small sections that could stand well on their own. Just don't give
away the whole store! For example, giving your readers a whole chapter
of your book in each issue is going overboard.
Besides lifting material directly
from your book, try some other spins on your topic such as a list of
top 10 tips, a how-to article, a list of resources, or a review of a
trend in the industry.
Example: One of my clients, a life
coach, has a hard-cover book out right now that features 101 tips on
how to attract what you want in life. Each issue of her weekly e-zine
features one of those tips, along with a brief explanation of how to
3. Directly after your article,
give a quick PROMO BLURB that shamelessly plugs your book.
Why right after the article and before anything else? If someone reads
your article/tip and says to themselves, "Gee, that was great information,"
they'll be ready to hear what else you have to share on that subject.
Really pump it up and have a good time with it.
Example: "Did you like today's
article? If you did, you'll LOVE my new book, 'Double Your Business
in Six Months.' It's jammed with more than 257 great ideas to help you
grow your business FAST. Learn more and order now at [Web address here].
You can begin using my best tips within minutes!"
4. In each issue, offer a TESTIMONIAL
from one of your book purchasers.
Let your readers know that many other people just like them ARE buying
your book and LOVE it. Idea: Create a small section in your e-zine for
this purpose. In each issue, feature a short testimonial from one of
your readers here.
Example: "What 'Beauty Blastoff'
Readers Are Saying: 'I can't tell you how much your book has helped
me improve my appearance. Thanks to your tips, I've lost 20 pounds,
cleared up my skin, and rid of all my unwanted hair. Now my rich ex-husband
even wants me back. You're a saint!'" Suzy Smitten, Los
5. Offer your readers a SPECIAL
DISCOUNT for a l1mited time.
Make your readers feel special by offering them a special discount on
your book when you can. For best response rates, make it a limited time
offer to lend a sense of urgency. I did this with my manual when it
first came out and got great results.
Example: "For Subscribers Only:
Buy my book before midnight this Friday and receive a 20% discount!"
If you can't give your subscribers
a discount, offer something else to make them feel special, such as
a bonus report or free phone consultation with their purchase.
6. Mention your book in as many
other places as possible in your e-zine.
Bottom line: The more you mention your book, the higher your chances
they'll buy. While your opportunities are endless, here are a few ideas
to start with:
in your masthead (This is where
you give the reader info about your publication usually at the
in your editor's or publisher's note (This is where you give a personal
note to your readers.)
in your article (If you mention a certain point that you cover wonderfully
in your book, say so!)
7. To attract even more prospects, advertise your e-zine in your everyday
e-mail SIGNATURE FILE.
You know what a signature (or "sig") file is, right? It's
that little blurb with contact info that you can automatically insert
at the end of every e-mail you send. Besides your obvious contact information,
give a quick plug for your book AND e-zine.
Why? Well, if you just advertise
your book, some people will read your sig file and think, "That's
cool, but I don't want to buy anything right now." BUT if you advertise
your FREE e-zine, they'll likely take advantage of your offer. THEN
you've got them on your list.
Example: Here's what I have at the
END of my sig file, after my contact information: "BOOST BUSINESS
by publishing your own e-mail newsletter! Learn how now sign
up for fr*ee how-to tips at http://www.ezinequeen.com."
(c) 2000-2003 Alexandria K. Brown.
All rights reserved.
ABOUT THE AUTHOR
Alexandria K. Brown, The E-zine
Queen, is author of the award-winning manual, Boost Business
With Your Own E-zine. To learn more about her book and sign up
for more FREE tips like these, visit her site at http://www.ezinequeen.com.