Most Commonly Asked
Questions About Ezine Publishing
by Terri Seymour
Getting so many emails
as I do about ezine publishing, I thought maybe an article covering
the most asked questions would be useful to some of you who are thinking
about or just starting your own ezine.
* What is an Ezine?
An ezine is simply
an electronic newsletter or magazine mailed periodically to a list
of opt-in subscribers. Opt-in means that these subscribers have signed-up
for or requested to receive your ezine.
A good ezine will
contain lots of useful information and resources for the subscribers.
* Who Do I Send My Ezine To?
You obtain a list
of subscribers by advertising and promoting your ezine in several
- Follow guidelines for posting and get some free exposure!
- Definitely something you want to get into. Very powerful method
of free promotion!
Ad swaps - Running
other publishers' ads in exchange for them running yours is a great
way to get a lot of
free ezine advertising, plus you get to make new friends as well!
Sigtag - Always add
a sigtag to your email with your subscribe link and an attention grabbing
headline about your ezine. Very effective!
- Similar to announcement lists, but get involved in the discussions
as often as possible.
Message Boards -
Similar to discussion groups. Establish yourself as an expert who
is there to help.
Joint Ventures - Exchange thank you page ads with other publishers,
participate in group pop under windows,
swap publisher ads in your welcome letters to your subscribers. Be
creative with joint ventures to dramatically increase your subscriber
* How Do I Mail My Ezine?
There are several
ways you can mail out your ezine.
Autoresponder - A
favorite of many publishers because you are able to send out several
Email Server - When
you are first starting using your email server is an easy and inexpensive
way to mail
our your newsletter.
Mailing List Manager
- After your list grows, I recommend you purchase an easy and effective
Web Host - When you
buy your domain, you also get a mailserver from which you can send
out your ezine.
Your subscribe address would be something like: mailto:email@example.com
Yahoo and Topica,
etc - Free mailing list managers like these are a good way to get
started on a tight budget.
I used Yahoogroups way back when they were onelist? and then egroups.
I never had any major problems with
them, but eventually wanted to take control of my own list.
* What Do I Put in My Ezine?
Lots of good resources,
helpful information, a little fun, motivational stories, original
or guest articles,
product or affiliate program reviews, freebies, etc. You must also
add your personality to your ezine.
That is what makes your ezine special! Write an editorial so your
readers can get to know you and can interact with you. Let your ideas
flow and make your ezine interesting and unique!
* Why Should I Publish
Publishing an ezine
is important to your business because it enables you to keep in contact
with the people who are interested in your website, your product and
you. You can build a solid foundation of trust and respect on which
to base your business success!
Answering all questions
in detail is quite impossible in one article, but I hope I have covered
some of the main points that you might be curious about. If I have
not answered a question you may have, feel free to contact me anytime.
Terri Seymour and
her husband Terry offer
a no-cost, non-MLM home business opportunity.
They strive to help you build a successful home
business. Take advantage of the gifts, resources and
more provided for your home and business at