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7 Ways to Use AUDIO to Increase
Your Web and E-mail Sales
by Alexandria K. Brown, “The E-zine Queen”
Thought about adding audio to your
Web site yet? You should. While great copy does a good job of selling
your services and products, audio will amplify the effect of your words.
Audio gives you a more personal
connection with your Web visitors. Social psychologists tell us that
humans are more likely to trust you if they can both see you and hear
you. And prospects are more likely to buy from those whom they feel
they know, like, and trust.
So let's think about how you can
build that instant rapport with your prospects.
What Could YOU Do With Audio?
There are unlimited possibilities
of what can be done with audio on Web sites and in e-mail, but here
are seven simple ideas to get you started.
1. Greet Your Homepage Visitors.
Welcome first-time visitors to your Web site with your own voice. It's
a much warmer welcome than text alone.
2. Create a Series of Audio Lessons.
Audio learning is hot! Teach your audience via your voice instead of
just words on the page. Think about developing a series of mini-audio
lessons for your prospects.
3. Share Your Interviews.
If you don't have an interview clip already, ask a friend or colleague
to conduct a short, dynamic interview with you via phone. Record it
and post it at your Web site. Or, do a series of interviews with other
experts in your field and post them at your site to be listened to.
4. Samples of Teleseminars.
Want more signups for your free and/or paid teleseminars? Then start
recording them. Pull out the highlights and post free clips of them
at your Web site
5. Pump Up Your Testimonials.
You probably already have customer testimonials on your site. Now amplify
their impact with audio. Have your customers record their testimonials
in their own voices, and post them on your site along with their names
and photos. (See great examples here.)
6. Make Your E-mails and E-zines Talk.
Liven up your e-mails by making them talk to your prospects, subscribers,
and customers. The members on your lists will feel like you are right
there with them. (And remember, it will be that personal connection
that encourages people to hire you or buy your products.) Be the first
in your industry to do this, and watch your numbers rise!
7. Audio Postcards.
Reach out to your best customers and prospects for holidays, birthdays,
or other special occasions by sending them an e-mail "postcard"
accompanied with a personally recorded message.
So What's the EASIEST Way to Post
Audio?
In the past, adding audio to your
site wasn't that easy. You had to either spend hours learning how to
do it yourself, or pay someone else to record it and host it for you.
That's why I was never interested in audio before. I may be the E-zine
Queen, but no way am I a techie queen. In fact, my VCR still blinks
"12:00 ... 12:00 ... 12:00."
Here's the good news: There's a
brand new program that makes recording and posting audio ridiculously
easy. It's called Audio Generator and was created by Armand Morin, the
same guy who created PopUp Generator and a slew of other innovative
"Generator" products. I signed up immediately after he debuted
this at the System 3 Seminar in Ohio a few weeks ago.
Here's an example of how easy Audio
Generator is: Say you want to add an audio greeting to your site this
afternoon. Just call Audio Generator's toll-free hot line and record
your message. Then, as soon as you hang up the phone, go log into their
site. Ta da ... your message is ready and waiting, with a line of HTML
code for you to copy and paste on your home page.
That's it!
Even better, you can do this an
unlimited number of times and have unlimited clips on your site (or
multiple sites). You can also upload digital audio files up to 30 minutes
in length, which I'm going to do for samples of my teleclasses.
Click here to get the full story,
and see (and hear) The E-zine Queen's own audio testimonial at the Audio
Generator site.
Remember, It's That Personal Connection
That Matters
Take some time today to think about
what YOU could do with audio at your site and in your e-mails to increase
rapport with your visitors. Then choose at least one tactic to implement
this month. It could be the best addition you've made to your online
marketing efforts this year.
(c) 2003 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, “The E-zine
Queen,” is author of the award-winning manual, “Boost Business
With Your Own E-zine.” To learn more about her book and sign up
for more FREE tips like these, visit her site at http://www.ezinequeen.com.
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