The internet is a wonderful source of information and millions of people
that could be your customer. Although we need to keep in mind that there
are millions of others just like you fighting for that business. This
is why it's important to tap into the offline world - people that you
would never meet online. Starting with your local community, let's talk
about a few things that you could do to market offline.
Events - (craft shows, bazaars,
The online world dies down during the summer, so this is a perfect time
of year to improve your offline marketing. Check with local offices
(Chamber of Commerce, City Hall) and also your local mall.
Drawings and Contests
These can be done at local restaurants or other small businesses. Perfect
for smaller towns with only a few businesses. Talk to the owners about
setting up a box for a drawing for free products that you offer, donating
a free lunch/gift certificate at that particular business, or both.
Advertising with your Car
You shouldn't expect a whole lot of business from doing this, but the
main purpose should be to get your name out. It takes several times
of someone seeing the name of your business before they buy, so the
more you can get it seen the better!
Networking in your Community/Getting
Join the PTA, Chamber of Commerce, charity groups, etc. Attend town
meetings and be aware of the people and events in your community.
Offer hostess benefits for those doing catalog shows for you. Ask current
customers if they would like to earn their favorite products for free.
New Mom Packs/Welcome Wagon
Again check with the local offices and groups.
Hold an open house in your home and invite all your friends and family.
Encourage guests to bring friends too. Make sure you have lots of catalogs,
brochures, business cards, and hostess information on hand.
Now for the challenge - choose one
idea that you have never done before, and start making plans. Aim to
at least have your plans done within a month.
Kara Kelso is a WAHM of two, and the co-owner of DirectSalesHelpers.com
which was created specifically for those in Direct Sales. Do you find
yourself asking how to make more sales? The above is only a small taste
of the wealth of information available at http://www.DirectSalesHelpers.com
Stop on in if you're serious about your direct sales company and want
to know how you can make more sales.