Attract New Subscribers
With Magnetic Ads
by Alexandria K. Brown, The E-zine Queen
One of the most effective methods of advertising your e-zine is placing
ads in OTHER e-zines!
There are many reasons
why, but the top three are:
1) you're advertising
to other readers whom you know
are already interested in e-zines
2) you can finely target other e-zines whose readers would
likely be interested in YOUR topic
3) it's easy and inexpensive
First, you'll need
to get your ads ripe and ready. Here's a step-by-step guide on how
to write them — it should only take you about 10 minutes.
1) Gimme the "meat."
What do you have to offer?
No one's going to
give a hoot about your e-zine unless you tell them what they'll GET
out of it.
a) What does your
e-zine show, teach, or share with your reader?
Write them down now.
For example, my other e-zine, "Publish for Profits," tells
how to publish and promote an effective e-mail newsletter..
b) NOW, translate
those features into benefits.
By showing my readers
how to publish and promote an effective newsletter, "Publish
for Profits" helps them attract new clients/customers and increase
sales. THAT's what they really care about! Get your result down to
one or two sentences. You now have the "body" of your ad.
2) Write your headline.
Often times your
ad will be stuck in the middle of many others. Use your headline to
make YOURS stand out. Here's where you can really grab the reader,
effectively saying, "Hey, look over here!"
Your headline copy
should attract attention and can either sum up your offer or highlight
a benefit of your e-zine.
Also, play with CAPS
and punctuation to help your headline stand out. You can put your
entire headline in ALL CAPS, just capitalize special words, or use
asterisks (***) or other punctuation to grab attention.
IMPORTANT NOTE: Don't
overdo it! If you pump your entire ad full of caps and asterisks and
exclamation points, it will lose credibility quickly. Grab your readers'
attention, but don't cram your message down their throats.
3) Incorporate some
These are words that
give your ad ZING and get attention quickly. Here are 16 to get you
started. See if any of these apply to YOUR e-zine offer, and use them
as appropriate in both your headline and body copy.
money, profit, secret, easy, yes, save, guarantee, today, first, how
to, new, now, discover, learn"
4) Add your "call
All good ads give
a call to action. Never make your reader have to assume what to do
YOUR call to action
is obviously to ask the readers to sign up for your e-zine. Do this
in your last line or two.
Example: 'Sign up
NOW at http://www....com or by sending an e-mail to subscribe@....com.'
5) Massage your result
into the two sizes of ads you'll need.
There are generally
two ad sizes you'll need for an effective e-zine ad campaign.
a) THE "CLASSIFIED"
AD: Most e-zines offer spots for 5-line ads, so this is a great size
to have ready-to-go. Remember to use all three components: headline,
body, and call to action.
b) THE "SPONSOR"
AD: If you choose to be a "sponsor" of another e-zine, you'll
have room for a longer ad. These are usually at the top of the issue
and allow for at least 10 lines.
To write your sponsor
ad, just take your classified ad and build onto it. Give us more benefits
and details. Again, remember to use all three components: headline,
body, and call to action.
your words are selling your ezine!
catching on to the fact that publishing an e-zine is an incredibly
effective self-promotional tool. That means you have plenty of competition,
and that you'll have to work to SELL your e-zine to prospects. We're
all so overwhelmed with information these days, that it's not enough
to just offer us something FREE — you need to show us how it
will be worth our time!
Take your time to
craft a truly COMPELLING ad for your e-zine. It will be well worth
(c) 2001 Alexandria
ABOUT THE AUTHOR
Alexandria K. Brown, The
E-zine Queen, is author of the award-winning manual, Boost
Business With Your Own E-zine. To learn more about her book
and sign up for more FREE tips like these, visit her site at http://www.ezinequeen.com.