Using Free Products and Gifts As Marketing Tools Can Explode Your Profits
When you use the gift and free stuff strategy you can gain a loyal following and spur interest in your offer. You can also use this technique for list building. Try these five ideas to boost your sales.
Write a free ebook and get it out to the public.
When you send free information to your prospects and thank them for their interest in your product or service, people love to be recognized. Consider it winning the hearts and minds of your prospects. If you can't write, go online and find an appropriate free information product to give away.
Develop a list of sources for free gifts.
I've found that taking the time to develop a network of associates who are willing to give you free stuff or gifts in exchange for promotion is a great way to find items of value. There are many online sources for gifts and the sooner you get started, the better off you'll be.
James Witmer of thisandthatqnd has a gift and decor site that offers quality items for all occasions. He has secured a promise to me to help you out with a discount on items in his store.
Create a free application for your target market and promote it heavily.
If you are a programmer and you can create small applications, you may be able to be your list's best friend. From time to time send your list a questionnaire to see what problems they are having. If you can come up with a program to solve the biggest problem they encounter, you might be able to create free beta versions for your group to try. If you aren't a programmer and you want to pursue this kind of campaign, there are several freelance websites that will be able to help you to build small applications for a great price.
Send your clients a free gift after they recommend prospects to you.
When you get a referral from a client or even a prospect, send them a simple fun or heartfelt gift. You can even send a gift certificate if you want. The power of recognition and gratitude is amazing. There is a company called Oriental Trading Company that specializes in inexpensive trinkets and giveaways. They will send you a catalog on a regular basis.
Don't over-do the gifts and don't ever give anything that might seem unethical.
Avoid being a gift stalker. Don't become a pest to your prospects and stay away from ulterior motives. people will begin to smell a rat if you come on too strong and offer anything that sound too good to be true. Don't hound your prospects or make them feel obligated after giving them something. Avoid hard sell closes when you give free stuff and gifts.
You can dramatically increase your income and prospect list with free stuff and gifts. Be sure to keep the gifts appropriate and in line with the expectations of your market. It's perfectly ok to send simple, fun and inexpensive trinkets to your prospect if sent in the right spirit. Above all have fun with it and be considerate and friendly. It will pay off in the end.
Dennis Morales Francis is a small business coach and the author of "Double My Revenues In 12 Months or Less" and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to my site get your FREE copy now before it's too late! => http://profits.DoubleMyRevenues.com
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