Joint ventures really involve any business activity where two business owners, blog owners or webmasters work together to achieve greater results. In this article we want to look specifically at how you can create blogging joint ventures to promote your business.
What is a Blogging Joint Venture?
Blogging joint ventures generally involve either swapping blog posts or advertising space on the blog. Each blog owner will benefit not only from their marketing techniques with this strategy but also by those people visiting their joint venture partner's blog.
Approaching Blog Owners to Create a Blogging Joint Venture
Occasionally a blog owner may advertise that they are looking for joint venture partners but in general it is best to be pro-active when seeking blogging joint ventures. Look for blogs that target a similar target market to what you do, but that are not in direct competition to you and then think about the type of joint venture you would like to form with them.
Once you know who you want to joint venture with and the type of joint venture you want to form then create a compelling email to send to them as to why they should work with you. Remember that people want to know what is in it for them and you will need to ensure that there genuinely is a benefit for them as well.
Straight Swap or Making up the Difference
Sometimes you may be able to do a straight blog post swap or advertising space swap with another blog owner if they have similar traffic stats and the value would be the same but if you are a relatively new blog owner or not receiving that much traffic and want to joint venture with a well known blog owner then you are going to need to look for other ways to make up the difference in value. You may agree to pay them a certain amount or else offer them something else in return for promoting your blog.
Blogging joint ventures can be very useful in terms of creating a synergy that brings you more traffic. It can also help to reduce your advertising costs, although you will need to ensure that the value you are giving your joint venture partner is comparable to the value they are giving you and make a compelling case for them joining you.
Mitch Carson is an award-winning direct marketer, consultant, author and columnist who has consulted for the BEST of the BEST in marketing including, Legendary marketer Dan Kennedy, Jay Conrad Levinson author of "Guerilla Marketing", Joe Vitale, Ron LeGrand #1 How to Get Rich in Real Estate, Ted Thomas, Internet Marketing Guru Yanik Silver, Mark Victor Hansen, Co-author #1 Best Selling Series, "Chicken Soup for the Soul", and other marketing experts on advanced direct marketing techniques. He has had been written up in over 140 newspapers worldwide (including the Wall Street Journal, LA Times, Washington Post and more), over 600 radio stations, and has been featured in over 200 spots on QVC, Home Shopping Network, Fox News, and Reuters Worldwide. He can be reached at 818-280-0199, http://www.mitchcarson.com and http://www.impactproducts.net
