If you are creating podcasts and online media, you'd also want to draw loyal audience to watch it. One way of doing this is through search engines. Podcasting increases your search engine exposure and here's how you can do it.
1. Blog to Publish Your Podcasts
Blog as a medium of publishing your podcasts has tremendous potential. Search engines adore blogs as they provide fresh content regularly. Besides, you can post a specific URL on each blog to get good exposure. Podcasting on blogs makes your website seem more search engine friendly as well as easier to draw in the eyeballs.
2. Add Text to Your Podcast
Search engine spiders are hungry for good and informative keyword rich content. Additionally, as of now Google doesn't index podcasts, so it is very important that you include text that can be indexed and used for listing in search results.
A very popular way of doing this is by adding show notes. Structure your blog post in such a way that it had the AV as well as the keyword content description below it. You can even post a transcript and create an all content blog.
3. Use Post Titles With Keywords
Relevant and quality content = good page ranks. Emphasize the relevancy of a particular keyword/phrase in your content in the titles and headings.
4. Submit Podcast to Most Popular Podcast Directories
Just like with articles, submitting your podcast to most popular podcast directories has many benefits. These directories offer back link to your website boosting traffic and making podcasting a profitable venture.
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